Flavor trends and characteristics

Our most popular products since our company's inception. The finish of these drinks highlights the rich chocolate taste of the original cacao.

APEX commitment

APEX's original drink, reflecting our ongoing commitment throughout the past half-century. This is our pride and a beloved choice of our customers for many years.

The Untold Story : Development of Our Best Selling Cocoa

APEX cocoa has been our best seller since our inauguration. Late president pursued a certain flavor, after blending and tasting store bought ingredients many times, using his home kitchen as a research laboratory, until he was satisfied. At last, he could produce a cocoa that had never existed before by adding a small amount of coffee as a secret ingredient. At that time, no other cocoa had been blended with coffee. This approach has greatly contributed to our success. Since then, APEX has been delicately adjusting recipes to match changes in the Japanese palate up to the present. Please enjoy our mild cocoa.

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